e-Marketing Source

Industrial Marketing Strategy

List Price: $65.00

List Price: $65.00

Your Price: $8.99-

Develop customer-focused, market-driven strategies for today’s competitive marketplace. . .

Industrial Marketing Strategy

Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
* The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning
* Proven, concrete, strategic management techniques–rather than a rote enumeration of the functions and institutions of industrial marketing
* Guidelines for implementing the value proposition through distribution and marketing communications
* The role of marketing in the broader context of business and corporate-level strategic planning
* Special sections on product development, national account management, customer service, information technology, and price signaling

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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

List Price: $24.95

List Price: $24.95

Your Price: $14.39-

Simple, powerful marketing strategies every business can afford to implementThere’s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue–with little or no marketing budget.
With both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.

• Use simple videos as promotional power tools
• Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)
• Find the perfect online partners that can take you to the next level quickly…and more!

Grow a successful business without letting your marketing budget tell you “No.” Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Your Price: $14.39 –

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

List Price: $47.56

List Price: $47.56

Your Price: $47.56-

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Your Price: $47.56 –

Melissa Ingold: Internet Marketing Sweetie and Online Success Story (Nicole Dean’s Online Talk Radio)

List Price: $0.99

List Price: $0.99

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Nicole Dean recorded an online radio series, where she interviewed some of her most successful internet marketing friends who have created a number of ways to make considerable incomes online.

This ebook is the transcribed interview from that conversation. These marketers share some of the more intimate details of their paths to progress, and explain the ways they use some of today’s hottest products and marketing tools to increase their profitability and experience level every day.

In this segment, she talks to Melissa Ingold, known online as an Internet Marketing Sweetie, a person who has developed from an online writer to copywriter to special report generator earning her own income.

Share the insight as her guests answer some of the following questions:
Why exactly did you choose this type of business that you have now?
What are the top three things that you have done to grow your online business?
What are some of the tools that you can’t live without in your business?
What is one mistake that you’ve made that you’ve learned from over the years?
What advice would you give to your own mother, sister, or best friend to help them succeed online in an online business?
If you were to rebuild your business from scratch with no list, no contacts, nothing, how would you rebuild tomorrow if you had less than 100 dollars in your pocket to do it?

Don’t miss a single episode of these exclusive and informative interviews that shed light on how you too can build an online empire and experience the level of internet marketing success these savvy individuals have.

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Jeff Herring: Article Marketing Guy & Online Success Story (Nicole Dean’s Online Talk Radio)

List Price: $0.99

List Price: $0.99

Your Price: –

Nicole Dean recorded an online radio series, where she interviewed some of her most successful internet marketing friends who have created a number of ways to make considerable incomes online.

This ebook is the transcribed interview from that conversation. These marketers share some of the more intimate details of their paths to progress, and explain the ways they use some of today’s hottest products and marketing tools to increase their profitability and experience level every day.

In this segment, she talks to Jeff Herring, known online as The Article Marketing Guy whose written thousands of articles on various websites and teaches people how to put together articles easily and conveniently.

Share the insight as her guests answer some of the following questions:
Why exactly did you choose this type of business that you have now?
What are the top three things that you have done to grow your online business?
What are some of the tools that you can’t live without in your business?
What is one mistake that you’ve made that you’ve learned from over the years?
What advice would you give to your own mother, sister, or best friend to help them succeed online in an online business?
If you were to rebuild your business from scratch with no list, no contacts, nothing, how would you rebuild tomorrow if you had less than 100 dollars in your pocket to do it?

Don’t miss a single episode of these exclusive and informative interviews that shed light on how you too can build an online empire and experience the level of internet marketing success these savvy individuals have.

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How to Create An Online Ecourse In One Day (Marketing Matters)

List Price: $3.49

List Price: $3.49

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An ecourse is a great way to promote your website and the products you have to offer. Even if you have never produced an ecourse before, the clear instructions in this step-by-step guide can help you get started creating your own ecourse in as little as one day.

The authors cover everything you need to know to get started, from what an ecourse is, to the best methods for delivery. They discuss how to choose and set up an autoresponder, how to use your new ecourse in a blog, and even how to market your ecourse.

They also give you a number of ways to use your ecourse not only as a free product to build an email marketing list, but as the foundation for ebooks, ecourses, and even highly-paid coaching and consultancy services that you can offer in order to bring additional streams of income into your business or website.

If you are looking to start your own business online, or are eager to make more profit without working even more hours than you already are, creating an online ecourse can be one of the best ways to gain loyal subscribers and generate income once you follow the action steps in this guide.

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Word Count=12,140
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How to Create An Online Ecourse In One Day
TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1: GETTING STARTED
CHAPTER 2: CREATING YOUR ECOURSE
STEP #1: DECIDE UPON THE “THEME” OF YOUR ECOURSE
STEP #2: DECIDE HOW LONG YOUR ECOURSE WILL BE AND THE BEST WAY(S) IT WILL BE DELIVERED.
STEP #3: LOCATE CONTENT FOR YOUR ECOURSE ON YOUR NICHE TOPIC
STEP #4: CRAFT YOUR OWN CONTENT
STEP #5: GIVE YOUR ECOURSE AN ATTENTION-GRABBING NAME AND CREATE INTERESTING, CONSISTENT SUBJECT LINES
STEP #6: UPLOAD YOUR LESSONS INTO AN AUTORESPONDER AND FORMAT THEM CONSISTENTLY
STEP #7: SET UP AN OPT-IN EMAIL ADDRESS CAPTURE FORM OR “SQUEEZE PAGE”
BONUS STEP #1: POST THE LESSONS ON YOUR WEBSITE OR BLOG
FONUS STEP #2: BEGIN TO MARKET YOUR NEW ECOURSE
CONCLUSION
YOUR CHECKLIST OF ACTION STEPS
BONUS STEP #3: CREATE A SECOND ECOURSE
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER SERIES IN AWEBER
APPENDIX 2: HOW TO CREATE AN EFFECTIVE SQUEEZE PAGE
FURTHER RESOURCES
====
ABOUT THE AUTHORS

Joan Mullally, Carolyn Stone and Evelyn Trimborn are three of the co-founders and main consultants for Accent Marketing Group, Inc. and the author of over 60 titles on marketing, small business and health topics. Please visit Eternal Spiral Books for their latest step-by-step titles to help you transform your business and your personal life.

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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

List Price: $24.95

List Price: $24.95

Your Price: $14.29-

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools…provided you understand and correctly apply the latest techniques.

Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you’ll discover everything you need to know to get off the ground and thrive in the social mediasphere, including

• The tools, techniques and tricks to get attention online and turn that attention into profit
• The theory behind the importance of making your mark on the Internet
• How other businesses and individuals made money from online marketing

Whether you’re just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Your Price: $14.29 –

99 Tipps zur e-Book Erstellung, Formatierung, Veröffentlichung und Marketing (German Edition)

List Price: $3.99

List Price: $3.99

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Wir haben nun die ersten e-Books unter Amazon Kindle veröffentlicht. Dabei stießen wir auf eine Reihe von Dingen, die Sie bei der eigenen Veröffentlichung unbedingt beachten sollten. Nach dem Motto: „Nicht jeder muss jeden möglichen Fehler machen“ entstand dieses e-Book. Es handelt sich um rund 99 Tipps, die aus der täglichen Arbeit entstanden. Wir haben alle wichtigsten Aspekte notiert und in diesem e-Book dokumentiert.

3. erweiterte Auflage
Wieder gibt es einige Neuigkeiten im Zusammenhang mit Amazon Kindle. Diese Erweiterungen finden Sie natürlich in der aktuellen Ausgabe. So wird ab sofort der neue reduzierte luxemburgischen Mehrwertsteuersatz von 3 Prozent, der seit Jahreswende gilt, berücksichtigt. Natürlich mit einem Rechenbeispiel. Zudem gibt es eine Reihe von aktuellen Informationen: KDP Select, Kindle Cloud Reader, Konvertierungstools, Bookmarking, Buchpreisbindung, Tipps zu Mobipocket ..

Wer zeitnah auf dem Laufenden bleiben will, findet unter http://www.ebookblog.de Aktuelles rund um das Thema eBook.

Hinweis: Wer bereits eine frühere Ausgabe des Ratgebers erworben hat, wendet sich einfach an den Support von Amazon Kindle, um die neue Version kostenlos zu bekommen.

Inhaltsverzeichnis
Die Idee dieses e-Books
Amazons Kindle ebnet den Weg für eBooks
Erfolg durch einen genialen Genie-Streich
Tipps für die Vorbereitung des eBooks
1. So wenig Formatierung wie nötig
2. Unnötige Seitenzahlen
3. Inhaltsverzeichnis unter Word
4. Aussagefähiges Inhaltsverzeichnis
5. Kopie des Inhaltsverzeichnis am Ende des eBooks
6. Einzug in der ersten Zeile entfernen
7. Entfernen von Leerstelle und Leerzeilen
8. Manuelles Setzen von Seitenumbrüchen
9. Leseprobe erstellen
10. Kostenloser Konverter – MobiPocket (neu)
11. Farbfotos auf dem Farb-App
12. Formatierung in Sekunden
13. Leerzeilen mit Mobipocket (neu)
Tipps wie Sie Ihr eigenes eBook unter Amazon Kindle veröffentlichen
14. Der richtige Buchtitel
15. Buchtitel überprüfen
16. Verbindung zum gedruckten Titel
17. Die verkaufende Beschreibung
18. Fehlende Formatierung bei der Beschreibung
19. Mitwirkende bei Ihrem eBook
20. Die Versionsnummer
21. ISBN-Nummer
22. Digitale Rechteverwaltung (DRM)
23. Die passende Kategorie
24. Suchschlagwörter
25. Ein gutes Cover sagt mehr als 1000 Worte
26. Platzhalter verwenden
27. Veröffentlichen Sie Ihr Werk immer weltweit
28. Der passende Preis für Ihr ebook
29. Preisbindungsgesetz gilt auch bei eBooks (neu)
30. Der luxemburgische Steuersatz (neu)
31. Die Ausgangsdatei entscheidet über die Qualität
32. Schauen Sie sich das Ergebnis an
Tipps nach der Veröffentlichung Ihres Kindle eBooks
33. Vermeiden Sie unüberlegte Änderungen
34. Die richtigen Schlagwörter
35. Ein erstes Ziel: die Top100
36. Top100 ohne erotische Literatur
37. Richten Sie eine Autorenseite ein
38. Akquirieren Sie Empfehlungen und Bewertungen
39. Pflichtexemplar des eBooks an die DNB
Besser mit dem Kindle arbeiten
40. Ordnung schaffen
41. Schnelle Eingabe von Zahlen
42. Schnelles Löschen im Textfeld
43. Löschen von Lese-Proben
44. Abruf von Systeminformationen
45. Direkt in den Kindle-Shop
46. Die Seriennummer zur Hand
47. Ein Lesezeichen setzen
48. Wie spät ist es?
49. Lassen Sie sich Ihr eBook vorlesen
50. Eine leistungsstarke Suchfunktion
51. Jedes Kindle-Gerät direkt erreichen
52. Kindles e-Mail-Adresse
53. Kindle e-Mail Liste
54. Kostensparen beim Dokumentenversand
55. Noch kostengünstiger mit ZIP
56. Es geht auch kostenlos: Kindle e-Mail
57. Screenshots erstellen
58. Eigene Fotos auf dem Kindle
59. Fotos in einer ZIP-Datei
60. Bildschirmschoner füttern
61. Motive des Bildschirmschoners anschauen
62. Eigene Dokumente verarbeiten
63. Mehr Wissen innerhalb des Textes
64. Mit einem Trick HTML-Seiten lesen
65. Dokumente mit der automatischen Konvertierung
67. Weitere Formate mit Calibre
68. EPUB-eBooks lesen?
69. Sonderfunktionen über den Debug-Modus
70. Ohne Online-Anbindung – längere Laufzeit
Ein Autor, der nicht wirbt, stirbt
72. Nutzen Sie die Communities
…

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition

List Price: $16.95

List Price: $16.95

Your Price: $10.29-

Your Price: $10.29 –